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"The Moving Audiences platform is backed by audiences data to help advertisers serve relevant ads that reach their target audience, therefore optimising their ad spend."
Shannon Lee – Director, Ad Signs
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"OOH is the most unorganised marketplace in the media ecosystem. With Moving Audiences, I am looking forward to an environment where there is more accountability both in terms of reach and value."
Ranganathan Somanathan – CEO, Omnicom Media Group
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"Moving Audiences has the potential to provide a step change in richer audience deliveries."
Gerald Miranda – CEO, Zenith Malaysia
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"Digital OOH has earned its rightful place in the media mix. Every credible attempt to raise the transparency will boost its credibility with advertisers."
Edward Tang – Head of SPHMBO
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"OOH is poised for a lead role with the audience targeting ability that Moving Walls has brought to the field."
Dato' Zainul Arifin – Managing Director, Orizon Screens
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"The Moving Audiences platform will help advertisers execute campaigns across borders and reach real people."
Bruhan Mustafa – Executive Director, Orizon Screens
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"Outdoor is a platform of boldness, effectiveness, and impact. These qualities are strong brand building blocks that endure through time. What will add to its future success and growth is transparent measurement. With that adding to its unique power, OOH will endure and flourish over time."
Andreas Vogiatzakis – CEO, Havas Media Group Malaysia
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"All audience measurements bring greater knowledge about any media and greater accountability. This is the next big thing for OOH."
Aw Tai Heng – Regional Executive Director, Wordwide Partners Inc
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"By aggregating screens across Asia, Moving Audiences has given brands a one-stop advertising platform to reach their audience with a click of their mouse."
Henry Low – Managing Director, Spectrum Outdoor
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"The entire process of planning and booking outdoor advertising has never been easier."
Raja Singham – Executive Chairman, Brickfields Asia College
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"The ability to measure OOH using real-time data will add a new dimension to measurable integrated campaign tracking."
Bernard Chan – CEO, Association of Accredited Advertising Agents, Singapore (4As)
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"OOH ads reach a captive audience - they cannot be skipped or blocked. Programmatic buying for digital billboards is a great option to maximise reach while improving measurement."
Emilie Tisserand - Managing Director, Media Keys
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"Digital Transformation has changed how we travel, communicate, collaborate, and make purchases. Moving Walls is set to drive digital disruption in outdoor advertising with Moving Audiences - a unique platform for innovation in engaging communities in urban environments."
Manoj Menon - Managing Director, Asia Pacific, Frost & Sullivan
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"Moving Walls is once again doing what it is best at - making it simple, making it accessible, and making sure you are in control of what you promise your audience. With OOH, you don't need a middle man to get your ideas across."
Vidya Ranganathan - Chief Correspondent, Asian FX and Money Markets, Reuters
